Ultimate ranking success within one year is achieved

September 07/2017

A couple of months ago we were discussing the issue of how long it usually takes webmasters to make their sites rank well enough in Google. The company commented on this matter and said that in most of cases webmasters would need approximately from four to twelve months to see the first results of their hard work and get the proper benefit.
In practice, things are exactly how Google said, indeed. For most of SEOs, which is more than 90%, a year is enough to achieve ranking success. At the same time, some webmasters say that they managed to achieve the same results in only three months, although it's only about 10% of them.
Of course, we can't ignore that it depends on many factors, among which the most significant are the keyword competition and the budget. Besides, success is quite a relative term, so while for some SEOs certain rank is already success, for others it may mean nothing but failure.

The relation between domain age and Google's search rankings

August 14/2017

John Mueller from Google was asked about the age of domain and what role it plays for the ranking when it comes to Google's search results. Specifically, the question was if domain age actually affects the pages ranking. As a matter of fact, the answer appeared to be short and clear. John Mueller said “no” without any further explanation or comments.
In addition, not so long ago it was told that the length of domain registration wasn't any kind of feature signalizing about ranking as well. However, the date of domain registration and the registration itself are totally different matters, which obviously don't seem to affect the algorithm of ranking and search results. But we can't ignore the fact that even if domain age doesn't impact ranking directly, it still has an indirect impact on it. This is exactly what confuses users and brings up matter like the authority of domain, which is still associated with its age.

Googles says no alt texts is needed for placeholder images

August 11/2017

Google's John Mueller recently commented on the issue about image optimization in his Twitter account. He said that there is no need to use additional alt text when it comes to all your images. Especially if you deal with things like positioning on your webpage or images placeholder, you don't have to bother yourself with adding alt text every single time.
On the other hand, it is still necessary to use additional alt text when it comes to images that really matter and those that play a significant role in the content of your webpage. While it may take some time and effort, you'd better do it if you care about your page, because optimized images can help you improve your page rankings.
John also said a few words about mobile site version. According to his words, it is important to ensure that the mobile version of your site provides normal alt texting. The thing is that there are many mobile sites that totally ignore this, which is not the best thing to do if you are concerned about your site.
Worthy to mention, many site owners always use alt text and add it to all kinds of images. They say such a strategy makes their images show up everywhere on searches and by means of this they increase the number of visitors and make their sites more popular and visible on the Internet.

The mobile first index may not be released in 2017

August 07/2017

As we all know, in November last year Google released the mobile first index experiment, planning to launch it soon after testing and some improving. However, this appeared to be quite a challenging task even for such an Internet search giant as Google. This is obvious because the above mentioned mobile first index hasn't been launched yet and most likely will not be released in the nearest future, at least not this year.
During the Boston Conference this week Gary Illyes from Google's office stated that the company was full of hopes to release the index by the end of the current year, but he also said that there's a chance we wouldn't see this happening. When Gary was asked to prove if he really made a statement like that, he replied positively and added that although Google was working hard on this program, nobody's sure it would be launched so soon.
Many webmasters and site owners were a bit nervous because of the mobile first index. One of the reasons is because they didn't know how it could affect the sites ranking and other things defining the success of their websites. But according to how Gary Illyes commented on this issue, they still have enough time to prepare for this event.

No disavowed links labeling in the Google search report

August 06/2017

One of the widely discussed questions in SEO community relates to the Google Search Console report. People want to know how to recognize what links are disavowed or not followed and other details, but Google doesn't let us know which links are counted or not in terms of pages ranking. We can only see the list of links with no much details.
This is why John Mueller was asked why they never showed this difference in their reports and what was actually the reason for holding this information back. And the answer appeared to be more than interesting. Turns out, they never do it because this is how they are trying to encourage people not to get stuck on the followed or not followed links and instead, to pay more attention to the incoming links, which would be helpful to use as a guide showing to which parts existing on their websites the users are linking to.
If what he says is true, not everybody would consider it a fair way of encouragement. Most webmasters don't find it too hard to simply show this information, but it is still hidden for whatever reason. While it is understandable on the one hand, because we really have to pay more attention to issues more important rather than followed/unfollowed links, it's still doesn't make much sense to keep anything in secret. Labeling links would be very helpful, especially in terms of dealing with rankings and hacking, which often happens when people don't disavow spammy links.

More categories for Google posts

August 05/2017

Several weeks ago it was reported by Danny Sullivan that there had been an update in the form of showing information about sports groups, cinema, museums, music bands and musicians, artists etc. Now Google Posts offer a new and improved way of sharing information for companies, brands and personalities, so that they can provide Internet users with more specific and up-to-date data.
In fact, this is not such a news, for we could use the knowledge panel earlier when searching for above mentioned things, but now it is expanded. At first it was announced when showing info for the Republican debate and elections, and since this approach was very welcomed, Google decided to keep going expanding it.
Anyway, we'll be waiting for Google to improve Google Posts further, especially that they said they were going to update it from time to time and add more categories.

Google says their clustering and duplicate detection remain stable

August 03/2017

These days Paul Haahr from Google's office, who works a lead search and ranking engineer in the company, said that within last couple of years Google changed different algorithms and mechanisms related to the duplicate detection and clustering many times. According to his words, these changes have been made with the purpose of improvement of duplicate detection and achieving the best search results. However, he also said that things have been stable all these years.
We've gone through a great number of changes and improvements in terms of duplicate detection and clustering, and not all of them were officially confirmed. We only know that Google confirmed two of them, once in 2012 and for the second time in 2014. Lately nobody from Google discussed the way of filtering and clustering search results, and people from SEO community were not very much concerned about this issue as well. This might have sense, because as we see, Google's leading search engineer made a statement proving that all these mechanisms remained stable for years.
At the same time, Gary Illyes also made a few comments in this regard. He said that there's a really small chance to find the two search results from one domain. The only possibility to see the that happening is if the quality of another site's content is absolutely low and results from that site score much lower form the query.

Google may hit chat boxes with a penalty

July 31/2017

As it was reported earlier, after some hard work on a new search algorithm penalty, Google announced about its release. The ultimate goal of this development is to exclude mobile webpages that provide intrusive or annoying interstitial content that appears on the user's way. The problem may be in the store locators totally taking up the user's screen. However, they say in Google office that the issue may be also the chat boxes taking up not only the whole screen, but a large portion of it.
Sometimes users get annoyed by the undesirable content which suddenly appears when they are in a hurry trying to find the needed information. This content may cover the whole screen of their smartphone in the form of a chat box, offering to chat with them. Well, according to the Google's statement, this kind of implementation can be the reason for hitting by penalty, which is surely right, since it prevents users from reaching the content they need at the moment.
These boxes are usually used to support different businesses and they are designed in a form of a chat bubble. On the one hand, there is nothing wrong with the chat boxes themselves. However, when it comes to interstitial bubbles, which appear when you absolutely don't want them to and you can't get rid of them for a while, this is definitely an issue.

Google may release new voice search filters

July 29/2017

There is a high probability that soon Google will add newly developed search filters to the traditional search console analytics. People begin to use voice search more and more nowadays. The statistics says that over 20 percent of queries on mobile phones are made by means of voice search. At the same time, more than a half of users are not completely satisfied with results, because they want fewer results with more answers at the same time. In any case, it becomes quite obvious that in the nearest future voice search will get even more popular and it will significantly change local search and searching mechanism on the whole.
Webmasters and owners of websites want to know what voice search queries and what kind of mechanism Google uses to show their sites, and whether they are potentially featured etc. Lately this topic is getting more and more popular and people are getting more interested in knowing whether their webpages are showing up for Google voice searches and in case if they are, for what exactly voice search queries.
According to Google's comments on this issue, they've been working on it during last year, although they can't say if there's any obvious progress in this regard. We can assume that it's still in the process and we need to wait until any significant progress occurs.
Gary Illyes got a question about it on Twitter lately and his response was quite ambiguous. He said they were looking into it and that theoretically they're already reported. However, he also said that they were not highlighted yet. This means that Search Analytics report already possesses the information but they can't filter it only by the use of voice queries.

Artificial intelligence is changing the future of SEO

July 28/2017

The way average users, as well as webmastres and site owners access information online is predetermined and being changed by artificial intelligence. Recently this issue is being discussed more and more and many people in the world of SEO want to know how AI is going to influence the search marketers in the nearest future.
Beyond any doubt, search industry is constantly evolving and the mechanism of search engine results has changed significantly for the last couple of years. Earlier, when users wanted to find certain information immediately, all they had to do was to enter a word or a phrase and follow the suggested link to read that or another page. However, things are different today. According to the research, an average user spends more than 40 minutes looking for videos and watching them on YouTube and more than a half an hour on Facebook. We rarely search for some news in Google, but rather get to know about them from all kinds of social networks.
Nowadays we don't depend on a list of suggested links and very often the results we get provide us with info that earlier we wouldn't consider to be traditional search results, such as emails, social posts and comments, apps etc. AI platform is changing with us and determines the way we search according to how we engage. Now it's not only accessed through our computer or smartphone, but also through our car or house.
Chatbots are also getting more and more involved into the search process and are widely discussed in SEO community. A great number of brands started to use chatbots in order to give the info to the users according to their inquiry as fast as possible. Thus, there's no need anymore to look for the needed content on a website, because users can get their questions answered specifically and quickly by the use of chatbots.
Considering all that, marketers should accept artificial intelligence as an inseparable part of their strategy and take into account the way how new releases, innovational technologies and developments will soon influence advertising and the way of grabbing customer's attention on the whole.

Fred algorithm update is already confirmed by Google

July 27/2017

Yesterday we got to know that Gary Illeys from Google office has already confirmed the release of Fred algorithm update by writing a post on Twitter.
At first, in terms of responding to the numerous questions about the Fred update, which lately has become one of the most widely discussed topics in the webmasters and site owners community, he said that Google developers made a decision not to talk on this issue with public. However, later he also said that the sites affected by this update should have been affected that way, for they didn't fulfill proper requirements and didn't follow the webmaster guidelines. Shortly speaking, they provided content of extremely low level.
Gary Illeys also said that all the reasons for which low content websites were hit are listed in the webmasters guidelines, which are a must for everybody involved into the SEO industry. Violating the above mentioned guidelines is unacceptable and will lead to punishment, if such occurs in the future.
On the 8th of March a great number of low content sites were affected by the new Google algorithm ranking update. All of them were facing significant drops in ranking and Google organic traffic over that night and in some cases, up to 91% of their traffic disappeared. It was also noticed that the affected websites were quite heavy on their ad placement and had blog or other similar format. However, although Google's logic seemed obvious for most of us already at that moment, it was still too early to make any conclusions concerning the affected sites and their content.
But now, taking into consideration the reviews, all the owners of the affected sites had only one ultimate goal, which was making money without actually benefiting the user. No wonder Googlers decided to exclude them from the search results, since they are concerned about the quality of the service and want all the users to have free access to the needed information and high level content.

Top searches in September

Sep 07/2017

New month starts with this top searches, please look